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Respectively, "stands out to be a" poster and 9 Zhangzhi Jing finished two valuable marketing spokesperson, the star of the number of Nike spokesperson in China also reduced to a minimum over the years. In other words, Nike lost two great appeal of the brand spokesperson. In 2003, Nike 500,000 yuan / year sponsorship fee to sign Liu Xiang, when Liu Xiang, just a just-coming East Asian Games 110 meters hurdles champion. Liu Xiang of Nike is not the most impressive of his Athens title, but when to retire in 2012, Nike made an alarming rate "great" series. It brings Nike brand favorability is difficult to estimate. According to the survey, when 34% of consumers mistakenly believe that Nike is the partner of the London Olympics, but the real money man Adidas. two-time Grand Slam champion Li Na helped Nike Open tennis, women's sports market window two categories. After winning the first French Open in 2011, Li's endorsement fee will rise to 20 million yuan or so. In order to keep the athletes, Nike even allow other sponsors trademark appears on her shirt, which is extremely rare among Nike's spokesperson. Athletes and sports brand relationship, sometimes even more than they serve the club long-term, and their interests are also close. Adidas Adidas label stuck to recapture a Manchester United shirt from Nike hands, paid 750 million pounds price. Another typical example is Under Armour, the market challenger has now jumped to number two US sports brand, its CEO Kevin Plank at a meeting of the second quarter earnings call that the income should be attributed to skyrocketing UA They signed three athletes. "Our products are very innovative, but the most important thing is how to serve the athletes." Steve Tsoi, vice president of Greater China Marketing Nike told the "Daily curiosity." Although Liu Xiang, Li jordans on sale mens Na's name permanently engraved in the nameplate on the Shanghai headquarters, spokesman of China's retired still greatly reduces the chance of brand exposure. Nike never sponsor non-athletes, this strategy will not disappear because the two names change, but they still can refresh their presence by major sports events and marketing activities. This year is the 37-year-old Los Angeles Lakers star Kobe Bryant? Bryant first came to China 10 times. Shanghai the evening of August 4 Black Mamba stadium, Nike held here a "play tricks" basketball reality show second playoff games, Bryant identity places coaches training these young players for a whole week. This year the number of applicants over the network video collection reached 20,000, of which the proportion of female students accounted for 17 percent, more than 3000 people. In addition to publishing a weekly 15-minute video clip to show the players the game process. Nike Basketball micro-channel public number will push during the event and the subsequent foundation of basketball training course, convey implant training, the concept of team tactics. Nike basketball category spend on energy, there are many, from the players to cover for professional public lovers: There are All-Asia Camp, high school basketball league, and CBA cooperation ...... in the absence of local basketball star, These activities form is Nike's roots-oriented solutions, a slow and gradual education market. In fact, lack of trapped in sports culture in China of Nike basketball, soccer and other services has long been difficult to progress. But in the US, a complete Nike marketing formula contains the product, athletes, events, retail and marketing, rely on American sports culture gene inherent existence, the chain was able to operate smoothly. And this time, the athletes Nike product development muse, commercials protagonist, rallying event organized by the shop and is located prominently on display. In similarly Nike invited to participate in "play tricks" and "Zhan Emperor" LeBron James as an example:? 2003 Rookie of the NBA cheap air jordans draft, the same year, Nike used a paper $ 90 million endorsement contract signed. James officially joined the NBA is less than a few months, Nike introduced the first generation of James boots Nike Air Zoom Generation-- Thereafter, both to build its signature Nike shoes annually, has been sold to 12 generations. James, the US team won the championship that year, Nike Zoom Lebron 10 also climbed the NBA champion shoes. In addition to NBA, this mature market also has a night which attract 780 million Super Bowl, MLB league, golf three majors ...... and the New York Central Park jogging countless men and women. In China, sports and cultural bias in athletics and education, despite trying to rebuild its Nike's success formula in China, this process will become quite lengthy because of the deficiencies. Night run organization, organized basketball game, even affixed Nike billboard in a small minority of baseball bar, Nike Greater China, Senior Director of Communications HuangXiangYan to nurture this market is called "invisible return, but must be done investment" . This is also the first Nike running in China fire up the cause of the series. After the 2008 Olympic Games, all brands are thought wave which shares the mass movement to come, but it did not come, but there are a lot of people due to inventory problems have withdrawn from the market. Nike is one of the many who bet on the time. provide young group business consulting "Youthology" this interpretation popular running: demand will not because of a sudden liberation of the Olympic Games, this is a process of individual consumers. As the crowd grew, they will come from me by category of consumer expression, looking for like-minded people; they want to control their own bodies, which means that they want to control their own lives - when this combination, the minimum threshold of running is granted choice. Nike rise in 2009 tried jogging craze, but the end result is more like a "catch up" this trend. Color Run, half horse, all horses are beginning to be held in China, Nike is obviously not the only be cheap foamposites nefit from this trend in the brand, but he may be ready to get the fullest. Thanks to Nike + digital movement strategy, in addition to master the best Nike running routes in most cities, also found that users exercise habits during the night. This led directly to the product development department began to add more reflective material. Not only for safety considerations, it let young people feel that running can be a cool thing. marketing, Nike's advertising campaign several times in the mass media to spread the conscious theme running closer, and with conventional line activities and other urban night run. Nike's system, they put the core target group called "Young & amp; Fast" (meaning there is a strong desire for innovation of the younger generation), 19-22 years old, and if you can go to the 25-year-old woman. Everything "Young & amp; Fast" feel cool and affordable products, will be Nike's competitors. Today this area is facing fierce competition Nike, Adidas in addition, there may Uniqlo or apples, to be on fashion items, even shoes Valentino are doing - although most young people can not afford it yet, but do not prevent them Follow these contents. Consumer attention is highly fragmented, to convince them to choose a brand is a complex matter. the face of competition with fashion brand attributes, professional sports brand itself is still the biggest advantage. Nike on social media rarely follow some hot topics, but the right way to the target population for continuing education campaign, helping a lover to get close to another lover. With "Youthology" Zhang settled founder's words: "Most of the fans were watching, not playing, why because watching promote social?." In China, Adidas and Nike got all the sporting goods market, the largest of two pieces of cake, but their strategy is different. In addition to not sponsored athletes, Nike rarely belong to a group of mid-level brand Converse contact occurs. Adidas addition to a sub-brand Adidas Original and NEO, will choose Eason such entertainers as a spokesperson. From the earnings perspective, buy cheap jordans online the biggest difference is actually in the retail channel. Nike currently has seven flagship store in China, more than 6,000, more than 300 retail stores, shopping malls counters. Last year, Nike Greater China revenue growth of 3%, mainly from the Direct business (Direct to Consumer) the Meng Jin drive, accounting for 22% of total revenue, but provides this force DTC business accounted for in China region but basically negligible, Nike's own admission, "Our dealers ratio is the highest." came to Shanghai Huaihai Road shopping district, you'll find a few hundred meters there are several sports brands - Adidas flagship store include its three brands, the traditional men and women, sports differentiate types of product planning ; a little far of New Balance is the name of the new slogan "New street doctrine" into the store the most prominent position is still stocked with retro jogging shoes; Nike is open for almost three store experience, between each other within walking distance of not more than half an hour. This is not the same functions Sanjiadian: Located abit iapm is full of technology innovation "shoe wall", the new music on the road is put a lot of Nike Lab can not be bought elsewhere designer cooperation and compliance with this paragraph the atmosphere at the high-end series, but that flagship store on Huaihai Road 5 floors, is responsible quarterly display nearly 1000, all products, currently on display in the window is the application of technology Zoom Flyknit running shoes. In 2014 earnings report, Nike noted an increase in operating costs, as well as the Shanghai headquarters of investment promotion. "Our philosophy is to let retailers invite customers to participate in sports. We will communicate with the dealer, explain our philosophy to make them understand, invest heavily to improve the store environment, to provide customers with a good experience." Steve Tsoi said, Nike will open the shop as a dealer-operated stores to ask. Nike, all aspects of marketing, including electricity providers should be controlled, but dealers often do not u jordan 3 katrina 2018 nderstand the meaning of display: you can still see the sales outlets and flagship stores in many lower-tier cities Nike in a completely different display, basically the goods into the shelf, only distinguish functional. "Now consumers want you to think about what he wants to create a shopping environment for him," HuangXiangYan said: "rather than in a shop into all things, and then expect him to exclaim that they came to sports paradise. " In Beijing Sanlitun store, the original two-story full range of products now being transformed into the floor, only running series, because of the proximity consular district, near many office workers in the sports and running. Basketball flagship product line stores will open in Zhongguancun, because it is a gathering place for university campuses. "Such a consumer walked into the store, you know he's atmosphere and Lifestyle belong here." From the perspective of maintaining the brand, doing nothing wrong, which means Nike stores are required to do every possible detail, in the standardization of the premise, what kind of business district, the main kind of crowd. The dealer has no way to do the same city and operated stores, Nike is counting on the official website Nike.com function with electricity suppliers to make up. three consecutive years, Nike sports market share in China only to maintain growth at a decimal point - but Adidas chasing very tight. Also facing the 2008 Beijing Olympic Games after there has been a stock issue, save the performance of Adidas Greater China, is a man named "Gateway 2015" reform program, the core of the program is: offline retail stores from 550 expansion, adding 2,500 stores. This allows rapid recovery from inventory Adidas mire over the current market share is only a difference of 0.1 percent and Nike. All the sports brand dealers may be opportunities and problems. Under the premise of a lot of inventory, rapid, extensive shop is the best solution, but it may bring consumer experience and brand loss. On the other hand, how has opened shop for further adjustments, as well as how Retro jordans for sale to train the existing distribution system, the next step is related to growth. Here you may be able to refer Uniqlo example (in earnings, the Nike has long represented the Uniqlo fast fashion brand as one of its competitors). Also has extreme standardization of retail shops, also has excellent electrical business building - thanks to Lynx, these advantages do not stop Uniqlo expansion to second and third tier cities footsteps. In the "curiosity Daily" interview Uniqlo, when the latter's products in Greater China Chief Marketing Officer Wu Hui said that the store is an integral part of all services in the ring, and the shop is UNIQLO in China is bound to do one thing. Nike current market focus, in addition to "be the electricity supplier spoiled Chinese consumers" to provide better and innovative services, sports and cultural cultivation will focus 6--12-year-old children's sports market. The problem it faces is to find a balance in the wider community and consistent quality experience, how to do it faster, better. (. Chinese shoes Network - the most authoritative and most professional Chinese footwear Footwear News Top Ten Brands Award: http: //www.cnxz.cn/activity/) & nbsp;adidas adiPower Howard 3 Orlando exposure 2013-12-08 22:29:38 Although color has been traded to the Los Angeles Lakers, but was prepared for this adidas Orlando home color of the adidas adiPower Howard 3 Howard before. White shoes are decorated with black and blue, as well as at the upper camouflage pattern similar lines, huge adidas three bars particularly eye-catching design. There is no detailed information about the sale of this color, the Howard fans can start this may be the last of a Magic color of Howard boots, in order to recall the glory days of Warcraft in Orlando period. as Kobe series of derivative styles and zoom kobe icon in the design can be considered to a high degree of recognition, in addition to the Kobe 6 outsole design is introduced, in addition to the traditional upper also joined the zipper leading network covering, is quite similar to classic and zoom flight the jordans on sale online glove. The color is expected in 2016 January 15, officially on sale, at present has been part of the metallic gold color real appeared eBay sale.Design inspiration moving color Nike Mercurial Superfly CR7 natural diamond exclusive boots appears once again find the best partner of Mercurial Vapor CR7. 0.jpg (104.74 KB, download number: 0) download attachments saved to the album 2016-3-23 17:37 upload 1.jpg (73.86 KB, download number: 0) download attachments saved to the album 2016-3-23 17:37 upload Of course, this is the design of 2.jpg (80.25 KB, download number: 0) download attachments saved to the album 2016-3-23 17:37 upload Only design rough on Superfly in the Vapor into a printed pattern, in order to ensure the integrity of the series. 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The report focuses on adolescent consumption patterns, fashion trends, and brand and media preferences, brings together 48 American Continent 7500 the average age of 16.4 years of high school students surveyed information, the summary once every six months, it has a version 27. Piper Jaffray Investment Research co-director and senior research analyst Steph Wissink said, "In the history of this project over the past ten years, we have witnessed a teen favorite brand, the factors that affect their preferences as well as their consumer brand, and brand a significant change in the way brands interact and share, but there are some general facts about the teen has not changed - they've been looking for identity among peers, their consumption completely independent, they were the first people to make a change and this The difference is that the younger generation compared to their predecessors, they do not behave, they are more important than the product experience, but they are not yet willing to work with the company of a mature brand. " Highlights of the report This article lists from all angles. From a macro perspective: 2014 Spring of total consumption contraction compared with the fall of 1% in 2013, compared to the previous mid-single-digit decline in a row a significant improvement, expected future expected to remain stable adolescent male consumption first appeared in the middle-income and high-income groups while growth in the fall of 2013 as a whole compared with an increase of 4%, while the female consumer is a continuation of the mid-single-digit decline consumption frequency of 38 times / year dropped 29 times / year (once every 1.75 weeks), only with the 2013 fall 28 times / year was essentially flat, which mainly because teenagers more choices when there is a real demand by moving the end, there is a destination (higher conversion rate) for shopping discount sales is a long-term trend, and is not suitable for the inventory backlog of goods; teenagers more online shopping and shopping on the phone, the survey showed that 26 percent of adolescent girls and 47% of adolescent males prefer online shopping, the proportion of last year were 18% and 20% Teen parents contributed income ratio rose to 65% (in particular see figure below); teenagers are not overstating the employment rate continues, but less than the highest level in history; time priority arrangements be adjusted, pre-courses are still the norm Select year individual sports / activities have become more common, semester early start time and end time becomes late (shortened summer employment period) adolescent social environment is still the biggest influence from friends, in addition, since 2010 the fall of the Internet beyond the TV to become the second largest influence teenagers to start, the influence of the Internet to grow steadily, now developed to make Instagram, Twitter and other social networking tools these two forces combined together Compared to single-brand retail stores, teenagers growing preference for "multi-brand retail model", individuality and uniqueness become the new darling teen consumption From the consumer perspective Category: Experience consumption exceeds the consumption and consumption. The proportion of food consumption accounts for the first time accounted for more than clothing; electronic products accounted for growth; furniture and fashion accessories accounted for slightly. Overall this generation of young people are "actors" who experience instead of heavier consumption clothing consumption stable; footwear consumption internal fluctuations; parts consumption dropped 85% of adolescents PC gamers are playing mobile games In the interior, reducing the importance of cable subscription, and online play becomes more important; outdoor, IMAX movie consumption share is growing Under the influence of Pandora music software, and local radio stations, listen to music rate / radio promotion, consumption rate basically listen to MP3 and CD fashion category, extreme sports brand demand remained stable; extent of the fast fashion preferences adolescent women eased; classic boutique demand peaked; sports fashion brand increased demand. In addition, professional sports brand has also increased demand From the brand perspective: food consumption has become the largest proportion of the type in which Starbucks is still the most popular brand The most popular clothing brand is still the Nike, the other sought-after brands, including Action Sports, Forever 21, American Eagle and Polo Ralph Lauren; the most popular high-income teenagers footwear brands are: Nike, Converse, Sperry Top -Sider and Steve Madden; adolescents heat is gradually disappearing brands: Aeropostale, Abercrombie & amp; Fitch and Hollister, the following young women said the findings do not want to wear the brand: In adolescent women more and more popular brands (including Forever 21, Hollister, American Eagle and other brands also appears in the above list): Sportswear accounted for 28% of youth apparel consumption in 2008 compared to just 6 percent. The most popular brands: Nike, Lululemon, Under Armour and Adidas sports apparel - also amateur sportswear popularity can usually wear more than jeans, which sports leisure brand Adidas, Athleta, Juicy Couture, Lululemon and Nike, denim brand Abercrombie & amp; Fitch, American Eagle, Calvin Klein, Guess, Lee and Levi's Chipotle first time surpassed most teenagers prefer Taco Bell Mexican restaurant brand 17% of the adolescents expressed interest in Apple iWatch, a 12% increase compared to last fall, which represents the change in the consumer wishes Instagram beyond Twitter and Facebook for the first time become the most important social networking tools -:; (China shoes network most authoritative and most professional shoe shoe News Media Partner & nbsp garments information.)


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